Trynka Shineman

CEO

As CEO of Vistaprint, Trynka leads the planning of the company’s capabilities, product, and marketing strategies. Most recently, Trynka oversaw the re-positioning of the Vistaprint brand, signaling an evolution of the company’s business model to one that is customer centric, focusing on Vistaprint’s commitment to its customers and growth strategy.

Trynka has been in marketing for more than 18 years. She has been actively involved in all marketing disciplines including strategic planning, market research and analysis, and go-to-market channel efforts. She started in Vistaprint over 10 years ago as director of partnerships, before swiftly moving on to adding the CRM function under her remit. Since then, she has gone from strength to strength progressing in the company, driving Vistaprint to the forefront of the market. She has focused on acquiring and retaining customers at scale in both ecommerce and traditional marketing settings.

Prior to assuming her current role in July of 2014, Trynka held several roles at Vistaprint including chief marketing officer of both Europe and North America and president of the North American Business Unit.
Before joining Vistaprint in March 2004, she served as a director and senior manager for PreVision Marketing, an Inc. 500 and Software 500 innovator in the direct marketing field.
Trynka earned her B.A. in psychology from Cornell University, and a M.B.A from Columbia Business School.

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