Trynka Shineman is CEO of Vistaprint, a global company that helps millions of business owners each year promote their business. When she joined Vistaprint in 2004, there were roughly 150 employees and revenue was less than $100 million. Now, with over 7,000 employees globally, over $1 billion in revenue, and over 17 million customers, Trynka prioritizes a company culture centered around the customer. She personally spends a lot of time with micro business owners in order to develop a deeper understanding of Vistaprint customers and shape the organization around their needs.
Trynka joined Vistaprint as a Director of Marketing and over time gained responsibility to become Chief Customer Officer and Global Chief Marketing Officer. Before being named CEO in 2017, she served as President.
Prior to Vistaprint, Trynka was a director and senior manager for PreVision Marketing, an Inc. 500 and Software 500 innovator in direct marketing where she developed programs for several major accounts.
Trynka holds a B.A. in psychology from Cornell University and an MBA from Columbia Business School. She is also on the board of trustees of the Massachusetts Technology Leadership Council (MassTLC), the region’s leading technology association which drives growth and innovation by connecting people from across the innovation ecosystem.
We believe that small and micro businesses hold the key to improving and sustaining a healthy overall economy.”