Trynka Shineman joined Vistaprint in March 2004 and currently serves as president of the North American business unit. Trynka brings over 15 years of experience in market research and analysis, strategic planning, database marketing and e-commerce to Vistaprint. In her role, she oversees the planning, strategy, finance, legal, HR and marketing for the North American business unit. Prior to assuming her current role in November of 2010, Trynka served as chief marketing officer of Vistaprint’s North American business unit.
Before joining Vistaprint, Trynka served as a director and senior manager for PreVision Marketing, an Inc 500 and Software 500 innovator in the direct marketing field where, during her eight year tenure with the company, she developed programs for several major accounts.
Trynka holds a Bachelor of Arts in psychology from Cornell University, and a Masters of Business Administration degree from Columbia Business School.