Small Business Consumer Shopping Report

Vistaprint surveyed 1,500 U.S. consumers to reveal what consumers across the country deeply value about shopping small. Top themes uncovered by the study include:

  • More than double the number of respondents cited local commitment over price as their top motivation to shop small
  • More than a quarter of consumers plan to shop more at small businesses in 2018
  • More than three-quarters of U.S. consumers say that shopping at or using a small business is important to them
  • Nearly 70 percent will shop at a small business more if they are on a first name basis with the owner, further proving that customers value personal service.
  • Commitment to the local community (52 percent) and personal service (42 percent) rated as the top drivers for shopping at or working with a small business

Full results can be found in the full report: Vistaprint Consumer Survey