Waltham, MA (January 28, 2016) – Vistaprint, a leading online provider of professional marketing products and services to micro business owners, won Best Video for “The Postcard” in the 2016 B-to-B Best Awards announced by Ad Age today.
Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the B-to-B Best Awards celebrate the most innovative and creative work produced by B-to-B marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits. For the full list of winners visit adage.com/btobbest2016.
The spot was developed by Vistaprint’s internal creative agency and directed by international award-winner Greg Gray. “The Postcard” was part of a multi-million dollar TV advertising campaign and as the first brand TV spot, was the first in the company’s history to not include messaging around offers or discounts. It received several other honors this year including a Hatch Award and recently placed sixth on Brainjuicer’s FeelMore50 list of the world’s best ads of 2015. Vistaprint’s global internal agency, comprised of 130 employees in the US, Europe and Tunisia, develops over 3,000 creative projects a year across channels including broadcast, email, social and display.
“What we’re seeing more and more is advertising that not only stands out as great b-to-b work, but as great work plain and simple,” said Ad Age Editor Ken Wheaton. “The successful advertisers in the space know that behind the second b in b-to-b, there is still a person making decisions and they have to connect with that person in order to close the deal — whether it’s via print, video, digital or even non-traditional activations.”
“When we set out to create Vistaprint’s first ever brand TV spot, we wanted to tell a story that showcased the spectrum of emotions inherent in owning your own business” said Kim DiVincenzo, Creative Director, Vistaprint. “So we were absolutely thrilled by the outpouring of positive comments. And to be recognized by AdAge among such great talent is such an honor and one I am personally very excited about. My hope is that this serves as further proof that internal agencies can create compelling, award–winning work.”