FX Networks’ ‘DAVE’ and 99designs by Vistaprint will bring exclusive interactive experiences to ComplexLand 2.0 through strategic sponsorships
ComplexLand 2.0, Complex Networks’ first-of-its-kind digital experience, will return to mobile and desktop screens June 16th – June 18th, 2021. ComplexLand™ 2.0 has evolved into a richer and more exciting experience in part to its strategic brand integrations and technological enhancements. Consumers can expect to have access to more exclusive products and drops, major avatar and social sharing upgrades, and, by popular demand, the ability to experience the digital destination with their friends.
Complex Networks announced the return of ComplexLand™ 2.0 after a successful inaugural launch in December of 2020. The festival brought in over 60+ brands, performances from artists like Jaden and Jack Harlow, highly coveted product drops, celebrity talks, and more. Then, a week-long festival, ComplexLand™ 2020, saw over 9.5M interactions from attendees, 3.2M total minutes engaged, and attendance from every country around the world.
99designs by Vistaprint, the global creative platform that makes it easy for small businesses to work with professional freelance designers, will debut an interactive neighborhood within ComplexLand™ 2.0. As an extension of its “99 Days of Design” initiative, which is providing brand makeovers and financial support to 99 small businesses around the world, the exclusive neighborhood will house 5 small businesses that have been hand-selected to participate in the virtual festival. Each receiving a combined $25k financial donation from Vistaprint and Complex Networks, the selected small businesses worked with expert designers from 99designs by Vistaprint to create refreshed custom branding and also had access to an all-star mentoring committee composed of Killer Mike, Melody Ehsani, and Louis De Guzman, who advised on their custom merch that will drop exclusively during the virtual festival.
“It’s been awesome to watch these five up-and-coming entrepreneurs work with the amazing creative talent in our global community of designers to evolve and grow their brands – and we can’t wait to see the continued success of these inspiring businesses. Through this partnership and as part of 99 Days of Design, we’re excited to share these stories of global creative connection and collaboration with the world during ComplexLand 2.0.”
– Patrick Llewellyn, CEO, 99designs by Vistaprint
“Complex has been interwoven with so many influential communities over the years and the importance of design is a key part of all of them. Great design can be a powerful source of energy, inspiration and empowerment, and Vistaprint’s ability to so seamlessly align with truly amazing partners like Complex to help transform these small businesses is evidence of that. 99 Days of Design is just the beginning of our journey to work across diverse global communities and partners to bring great design to small business owners around the world.”
– Ricky Engelberg, CMO, Vistaprint
“I love art and design, and when I say ‘if all of us do a little, none of us will have to do a lot,’ I mean it. So, when I see other people doing ill shit as well as whatever they can to help others, I’m here for it every time.”
– Killer Mike
“My commitment to giving back to the community really resonates deeply with me and is a part of my daily dose of inspiration. That inspiration allows me to continue creating and building upon the things I’ve grown from and into. It is important to me to partner with businesses committed to helping others break barriers in their own journey. By working with like-minded organizations, we can amplify the importance of unity within our communities.”
– Louis de Guzman
“I’m excited about working with community leaders I admire and helping elevate businesses on their journey. As a self-made woman, I’ve learned a lot of practical things along the way, and it’s my pleasure to pay it forward where I can.”
– Melody Ehsani
FX’s ‘DAVE’ Theater will be a central hub of entertainment and exclusive celebrity programming within ComplexLand™ 2.0. FX’s ‘DAVE’ Theater will offer participants a sneak peek into the all-new season of ‘DAVE’, along with a special appearance from Dave Burd a.k.a. rapper Lil Dicky, in Non-player Character form. Lil Dicky’s NPC appearance coincides with the sophomore season launch of ‘DAVE’, FX Networks’ most-watched comedy ever. Season two of DAVE premieres with two back-to-back episodes on Wednesday, June 16 at 10:00 pm ET/PT on FXX, available the next day on FX on Hulu.
“As any artist knows, the second drop can be the toughest chasing that magic of the debut. DAVE has always inspired us to push the boundaries to create innovative media opportunities that engage influential Gen Z / Millennial audiences and “ahem”, us older DAVE fans as well. Complex has been a great partner to FX and this program marks the latest chapter of great collaboration between us. By bringing the show DAVE and Dave Burd himself into ComplexLand through a virtual avatar and theater sponsorship in a first-to-market marketing activation, we’re excited that Complex fans will experience the Season 2 campaign and get to meet Dave in a more authentic and groundbreaking way. And of course, his anteater.”
– Lance Reiss, SVP, Advertising & Media Strategy, FX Networks
About Complex Networks
Complex Networks champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We’re what a modern entertainment company looks like and what others have followed since 2002. From pop culture and style (Complex), food entertainment (First We Feast), music discovery (Pigeons & Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — if you want to be part of what’s next and build valuable relationships with the audiences who live in it, join us at Complex Networks.
Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, creates and distributes original programming with premium distributors including Netflix, Hulu, Corus, Facebook, Snap, MSG, Fuse, Pluto TV, Roku and more. Our content spans across music to movies, sports to video games, fashion to food and more. We reach the coveted 18-34-year-old male audience and are a Top 3 entertainment network for females 18-34 in the U.S., per comScore. In 2016, Complex Networks launched ComplexCon in Long Beach, California, to bring the “Internet to life.” The annual two-day festival attracts over 200 brands, artists, exclusive collaborations, food vendors, and over 60,000 attendees.
About 99designs by Vistaprint
With a worldwide community of more than 150,000 talented freelance designers, 99designs by Vistaprint™ is the global creative platform that makes it easy for small businesses to work with creative experts and build their brand through custom, memorable design.
Vistaprint is the marketing and design partner to millions of small businesses around the world, empowering each one to live their dreams. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented freelance designers to make it easy for designers and clients to work together to create designs they love. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go. To learn more, visit: www.vistaprint.com. Vistaprint is a Cimpress company (Nasdaq: CMPR).
FX is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW, and the streaming hub FX on HULU that features exclusive FX series, next day access to current FX and FXX series, and FX Networks’ library of legacy series. FX on Hulu exclusive series include Devs, Mrs. America, A Teacher and the upcoming The Old Man, Y: The Last Man and American Horror Stories. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 86 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit drama series including Pose, Snowfall, Mayans M.C., and Taboo; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Black Narcissus and the upcoming Shōgun, Great Expectations and Pistol; acclaimed hit comedy series including Atlanta, Better Things, What We Do in the Shadows and Breeders; the half-hour series Mr Inbetween and the Untitled B.J. Novak Project; a slate of docuseries and documentary features, including The New York Times Presents, The Most Dangerous Animal of All, AKA Jane Roe, A Wilderness of Error, Hip Hop Uncovered and Hysterical; and the FX Original Movie A Christmas Carol. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 82 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It’s Always Sunny in Philadelphia, the Emmy(R) Award-winning comedy series Archer, DAVE and Cake, a weekly showcase of short-form comedy programming. FXX is also the cable home to The Simpsons, the longest-running comedy in TV history. FXM was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.