The month-long initiative extends Small Business Week throughout May, highlighting the ways Vista is helping SMBs build a better America through entrepreneurship
Boston, MA (May 2, 2022) — Today, Vista launches “Small Business, Big Dreams,” a month-long initiative celebrating National Small Business Week. This year, the Small Business Association has declared the theme: Building a Better America Through Entrepreneurship.
Through a series of activations and programming, Vista will highlight over 40 small businesses this month, including a week-long campaign that spotlights LA-area businesses; the winners announcement from our “Makeover Takeover” partnership with TikTok; our Celtics playoff Small Business Swag Drop in the Boston area; the launch of ReferHer, a dinner series and grant program for female entrepreneurs; EVP of Commerce Emily Whittaker’s Brand Innovator’s panel focusing on marketing innovation; and, finally, the first-ever release of Vista’s Quarterly Small Business Insights, which highlights the challenges and opportunities for small businesses as the US emerges from the pandemic.
“National Small Business Week recognizes the critical contributions of America’s small business owners to the economy and their local communities, something we see first-hand every day,” says Ricky Engelberg, CMO at Vista. “Small Business Week is an incredible moment to shine a spotlight on the nation’s small businesses, but in reality every week is the right time to support them. Throughout this week, May and beyond, Vista’s goal is to help small businesses by highlighting their successes and giving them the design and marketing tools and expertise they need to thrive.”
More details about Vista’s month-long programming:
- Small Business Big Dream: From May 1 – 7, VistaPrint is spotlighting local LA founders who are powering entire communities and local economies through their vibrant energy, hard work and unique products & services. From a sustainable and size inclusive clothing brand to a polymer clay home décor company, these founders were asked to share their small business big dreams.
- Makeover Takeover Winners Reveal: On May 5, Vista and TikTok will share the winners of their Small Business Makeover Takeover. Three small businesses will receive a $10,000 grant, a suite of Vista’s marketing, branding and design services and dedicated support from TikTok’s Small Business Strategic Sales team.
- Small Business Swag Drop: To drum up team spirit for the Boston Celtics during their path to the NBA Finals, Vista is partnering with 10 Boston-area small businesses to distribute limited edition t-shirts and posters designed exclusively by the Celtics and printed by VistaPrint. This swag is free and exclusively available for fans to pick up from any of the participating small businesses, creating more awareness of them and driving new customers to their storefronts.
- ReferHer: Vista and iFundWomen (IFW) have selected 10 women small business owners from LA, along with their +1, to join an exclusive networking dinner on May 18 at A.O.C. (West Hollywood), hosted by June Diane Raphael. These women entrepreneurs will get an IFW annual membership, design and marketing support from Vista and membership/resources from the Jane Club co-working space (which June Diane Raphael co-founded), while two will be granted $10,000 towards their business. This global ReferHer program is also taking place in Canada, UK, Australia and France to support 100 women-owned businesses around the world.
- Brand Innovators: Emily Whittaker, EVP of Commerce at Vista, is speaking at Brand Innovator’s Marketing Innovation Summit on May 4, where she will discuss Vista’s marketing initiatives to spotlight and support small businesses, how this ties back to our brand vision and why this is so important during Small Business Week and beyond.
- Vista’s Quarterly Small Business Insights: Vista will be sharing the results from its sentiment tracker. A quarterly pulse in US, UK, Australia and France to show how small business owners are feeling about their business, marketing priorities, purchase intentions and how their needs are evolving over time.