Vistaprint is pleased to announce that the company has become an Official Patron of the leading UK youth charity, The Prince’s Trust. Vistaprint is providing funding and support to the charity’s Enterprise programme, which helps young people aged 18-30, many of whom are from disadvantaged backgrounds, take control of their lives by starting their own business.
The Enterprise programme gives unemployed young people (or those working fewer than 16 hours per week) access to week-long workshops, low interest rate start-up loans and mentoring to get their fledging businesses off the ground.
Over a three-year period, Vistaprint is making a financial donation towards funding the programme in London and will provide a variety of support activities designed to help up to 90 young people turn their business dreams into reality. Vistaprint’s employees will volunteer to deliver and participate in workshops on key marketing skills, including branding and creating an elevator pitch.
Oliver Harcourt, Head of Vistaprint UK said: “As a company dedicated to supporting micro and small business owners globally, we share The Prince’s Trust’s vision that everyone should have the opportunity to become a business owner.
“I’ve been inspired by the ideas, determination and passion of the young people I’ve met through the Enterprise programme. We’re delighted to be working with The Trust to boost young entrepreneurship in the UK.”
In addition to leveraging Vistaprint’s expertise, over 200 young entrepreneurs in the South of England selected for The Prince’s Trust ‘Will it Work Grant’ will receive their first set of business cards at no cost, to help them promote the businesses they will be testing in the market. This product donation will also include marketing materials for Tomorrow’s Store, the shop opened by The Prince’s Trust to showcase products from young entrepreneurs.
Dermot Finch, Prince’s Trust Director for the South of England, says: “Starting a business can help young people take back control of their lives. For instance, our recent Macquarie Youth Index Report showed that one third of young people do not feel in control of their lives, and 42% feel like goals such as owning a house are unrealistic. Starting their own business can help many young people take control and change their lives.
“Thanks to our new base at Queen’s Park Rangers Football Club, The Prince’s Trust is working to reach more young people in West London. We are delighted to have support from Vistaprint and to be able to tap into their experience of working with SMEs in the UK.”
Young people who receive support through the Enterprise programme are also in safe hands. The three-year survival rate of Trust-supported businesses in 72.5% compared to a national average of 60.5%. This partnership will create more opportunities for young people to experience the positive, life-changing impact of business ownership.
Through the Trust’s Enterprise programme, Tskenya-Sarah Frazer has launched a gender-neutral brand that specialises in niche sized shoes. She explains how The Trust helped her to grow as a business owner:
“On a personal level, one of my key takeaways from The Prince’s Trust Enterprise programme was trust. Through meeting other young entrepreneurs and talking about my business, I now trust my own ideas and am happy to share them more widely.
“I was also matched with two fantastic mentors. They remind me why I’m doing this, why it’s important and how I’m making a difference. The most uplifting thing is having someone there who is rooting for you.”
 Figures from The Trust In Business report published by The Prince’s Trust in 2016