In Summer 2016 Vistaprint surveyed more than 1,200 women micro business owners and general business professionals in both the United States and the United Kingdom. We then conducted several follow-up, in-depth interviews with survey respondents to better understand the challenges, opportunities, influencers and impact of women-owned micro businesses today. The results of our research are outlined in this trend report along with our conclusions and recommendations to support the continued growth and influence of this important market.
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